Passion. Precision. Purpose
Hello, I’m Ahmed El Shazly — a results-driven project manager and branding strategist
With over 16 years of experience leading transformative initiatives across government, creative industries, and digital platforms.
I’ve spent the past decade at the intersection of public service and innovation, where design thinking meets operational excellence. My work with the UAE’s Ministry of Human Resources and Emiratisation (MOHRE) has allowed me to shape and launch national-level services, optimize service delivery standards, and build trusted brands that serve millions of users.
From developing mobile-first platforms like TAW-SEEL to setting up over 150 service centers, I specialize in translating vision into impact — blending strategic planning with creative execution to deliver meaningful, measurable outcomes.
My Strengths
Leadership through execution – I don’t just plan, I deliver
Creative meets strategic – Trained in design, shaped by strategy
Stakeholder harmony – Balancing priorities across teams, partners, and the public
User-first mindset – Every solution begins with real human needs
What Drives Me
I believe great projects are more than just on-time and on-budget — they should leave a legacy. Whether I’m building a public service app, crafting a new brand identity, or leading a cross-functional team, my goal is to design solutions that empower people and elevate experiences.
I’m passionate about:
Government innovation that simplifies lives
Branding that speaks with clarity and consistency
Digital transformation that feels intuitive, not disruptive
Cross-cultural collaboration that brings the best out of diverse teams
Career Highlights
Ahmed El Shazly is a seasoned project manager and branding strategist with 16+ years of experience driving government and creative sector initiatives in the UAE. He led key national projects like TAW-SEEL and TAD-BEER, blending strategy, design, and digital innovation to deliver user-focused, scalable solutions.
0+
National platforms
0+
Service Centers
0+
Years of experience
0
National Project Launched
0+
Google Map Listings Created
0
Design & Tech Diplomas
Awards & Recognition
Bridging vision and execution with purposeful design
UAE Government Annual Meetings Recognition (2018)
Recognized for the successful launch of TAW-SEEL — a first-of-its-kind mobile service platform — unveiled by HH Sheikh Mohamed Bin Rashid and HH Sheikh Mohamed Bin Zayed.
Global Star Rating System – Project Leader (2017–2018)
Led branding and service excellence audits for over 50+ government service centers across the UAE under the prestigious Global Star Rating System.
MOHRE Excellence Acknowledgement (2017–2021)
Commended for end-to-end execution of national platforms including TAQ-YEEM, TAD-BEER, TAW-JEEH, and TWA-FOUQ – all aligned with strategic transformation goals.
Mohammed Bin Rashid Government Excellence Award – Committee Member
Selected as part of the Resources and Properties Team, contributing to UAE’s top-tier standards in public sector performance and innovation.