Case Study

The Terraces Marasi Drive.

Full creative direction and production for KeyMavens Group's flagship waterfront residential development — from concept and CGI direction to cinematic storytelling and go-to-market strategy.

Real EstateCreative DirectionCGI & FilmEvent Production
The Terraces Marasi Drive
Role
Marketing Director — KeyMavens Group
Client
KeyMavens Group
Scope
Creative Direction, CGI, Campaign Strategy
Result
Sold out in under 6 months

The Terraces Marasi Drive is KeyMavens Group's flagship waterfront residential development, and one of the campaigns I'm proudest of leading end-to-end. I owned the full creative process — concept development, storyboarding, location scouting, directing, and post-production supervision — to bring the project's luxury real estate amenities and lifestyle to life.

Beyond the film, the brief covered full brand and campaign strategy: positioning, CGI direction, cinematic storytelling, investor communications, and go-to-market execution — all built to translate an off-plan waterfront concept into a buyer-ready luxury narrative.

The launch film alone crossed over 3 million views, and the project sold out in under six months.

✦  Sold out in under six months — cinematic storytelling + strategic positioning + over 3M views on the launch film.

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